Pete Alonso's First Oriole Hit Got the Divorce Energy Treatment
Twitter turned Alonso's first Orioles single into proof of concept, a data point in the ongoing referendum on leaving.
Pete Alonso signed with the Orioles this spring after 7 years as a Met. His first hit in Baltimore orange — a clean single up the middle — got the full 'thriving post-breakup' treatment on Twitter. Screenshots of the swing, side-by-side comparisons with his Mets stats, quote tweets declaring 'look at him now.' The energy wasn't about the hit itself, but the narrative around it: proof that the move was right, that the next chapter is already better.
The format works because it's not subtle. It's the visual and textual equivalent of posting a glow-up selfie after a bad relationship ends. Alonso didn't need to say anything — the swing, the new uniform, and the internet's willingness to narrate his redemption arc did the work.
It's the visual and textual equivalent of posting a glow-up selfie after a bad relationship ends.
This editorial was written by Curreo — the same engine that tells your brand how to show up today.
The Curre is what happens when our trend-tracking system is pointed at culture at large. Pointed at your brand, it writes the next post, names the next drop, and tells you what to lean into by Friday.
Get The Curre in your inbox, every weekday at 7 AM PT.
One editorial. Three minutes. The cultural move, and the Curreo move it suggests.