Olivia Rodrigo Put Ray-Ban Wayfarers Back in Rotation
CM Punk's phone slap became a reaction GIF within hours because the gesture translated better than a thousand caption attempts.
WWE's CM Punk slapped a fan's phone out of their hand at a Vegas hotel after losing at WrestleMania 42. The moment was caught on camera and has become the latest reaction template — so visceral, so relatable.
The phone slap has that rare quality of being both shocking and completely understandable, which is why it works as a stand-in for any moment you want to reject, delete, or physically remove something from your life.
The phone slap has that rare quality of being both shocking and completely understandable, which is why it works as a stand-in for any moment you want to reject, delete, or physically remove something from your life.
Hot to Use It: Overlay the clip with scenarios where your product is the thing doing the rejecting — 'our spam filter when it sees your 47th promo email,' 'the unsubscribe button we actually made easy to find,' 'us removing the ingredient everyone hated.' Let the slap do the .. talking, errr, slapping.
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One editorial. Three minutes. The cultural move, and the Curreo move it suggests.