TheCurre
What's moving in culture, for the people who make content — and how to use it.
The Curre · About
One moment.
Every weekday.
And the move.
for the people who make content
Since Mar 26
The Masthead
- Editor
- EJ
- First drafts
- An AI research desk, working the feeds before sunrise
- Filed from
- Portland, Oregon
- Out
- Weekdays, early
- Running since
- March 2026
- Section
- Culture / Moves
- Read by
- Social media managers, brand strategists, agency creatives, and whoever gets the “are we doing anything with this?” message
Anatomy of an edition
Today’s Curre · File · Culture / Moves
Rosalía's Latin Grammy Win Launches Personal Taste Curation Format
1The moment. One per edition, named and real.
Rosalía won Album of the Year at the 2026 Latin Grammys, and within hours, feeds filled with a new format: "album of MY year" posts. Creators started crowning their own…
2Why it landed, written while it’s still landing.
How to Use It
A candle brand posts a single-slide graphic announcing "scent of MY year" with their best-selling product shot and the year in small type, letting the…
3The move. Plain enough to paste into a brief.
House rules
- One moment per edition.
- Real names, real numbers, real dates.
- Nobody gets called “you.”
- One “apparently” per piece, and only if it’s earned.
- The move gets written down, never hinted at.
Back tomorrow, early. — EJ